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The next big thing: Integrating AI into Augmented and Virtual Reality

  • By Content Desk
  • April 26, 2019
  • 4 minutes read
Reading Time: 4 minutes

Technology disruption becomes a sensitive matter when it comes to business changes that can make a huge impact on the world. The biggest tech leaders are competing to power the next generation of education, entertainment, and communication with their smart and intelligent functionality in their apps. Many of them are successfully disrupting regular reality by implementing augmented, virtual and mixed reality.

By 2020, 30% of all B2B companies will employ some kind of AI to augment at least one of their primary sales processes. – Gartner

Today, in just few years, Artificial Intelligence (AI) embedded in many products along with other emerging technologies that consumers and companies use regularly. Undoubtedly, we have adopted AI technology rapidly and integrated it into our daily lives. This is also the case with Extended reality (XR) – the new umbrella term for augmented reality (AR), virtual reality (VR) and mixed reality (MR).

AI can augment Extended Reality (XR) with its intelligence.
Here are a few incredible instances where AI can augment Extended Reality (XR) with its intelligence.

Interesting Way of Education and Training

Artificial Intelligence combined with any of the XR technology is a strong combination for educating and training the next generation. This combination of AI with AR/VR/MR has the potential to establish education industry and give every individual a chance to learn.

For example, some medical institutes provide countless hours of virtual surgeries so that students of medical institutes can encounter every problem before they go for surgery. Stanford Medicine is one of these popular institutes among other hospitals and medical schools implementing virtual technology to offer improved and quicker training for doctors and surgeons.

The use of AI can improve virtual training by including more data facts, comparing various techniques and personalizing the virtual environment.  This system might act more like a customized trainer rather than just a static trainer. People will get to ask questions, get answers, experience an interactive module that books cannot deliver and see the world in action – all in virtual worlds.

More Fun Ways to Do Social Media

Mark Zuckerberg, the owner of Facebook, now owns virtual reality startup Oculus VR which is already using generative models from deep learning to automatically design realistic character avatars based on the captured photographs.

More Fun Ways to Do Social Media
(Source: Facebook)

Facebook will try to engage more customers by developing lots of non-gaming experiences along with built in social networking. This move will enable them to provide even more entertaining and useful personal experiences.

Customized Shopping Experience with Sentiment Analysis

Extended Reality is about sending people inside virtual environments which are likely to be more intelligent over the time using sentiment analysis. These virtual environments will be improved by using detailed analytics collected through the sentiment data along with implementing AI and natural language processing. This step will increase engagement by reducing the dependency on menus and icons by introducing the virtual world.

Retail industry has the numbers of exciting possibilities for a combination of AR/VR and AI approach. The virtual showrooms can deliver enhanced selection options from the inventory while a machine learning algorithm can customize both products and overall shopping experience itself.

Ralph Lauren’s store in NYC, has launched its high-tech dressing room, which is on the top to provide extensive experience to their customers. They use sentiment analysis from social media, as well as analysis of customer’s movement using big data and artificial intelligence which is linked from in-house marketing to customer’s smartphones.

Customized Shopping Experience with Sentiment Analysis
(Source: Vimeo)

Ongoing Improvements Influencing Gaming Industry

The first big success gaming industry experienced was with the most popular AR app Pokémon Go, that generated more than $850 million dollars with a half billion users worldwide. Augmented reality and Virtual Reality both have changed the era of gaming. It has become a premium feature for several gamers and has opened a significant scope of investment and revenue in the gaming industry.

Ongoing Improvements Influencing Gaming Industry
(Source: Designmosaique)

Moving forward, IBM and Unity have announced their partnership last year to integrate IBM Watson’s AI functionality within the most popular game engine Unity 3D. Watson’s image recognition, voice recognition and speech-to-text features will be an additional advantage for the Unity game engine and hopefully it will push AR/VR as front runners in the race of emerging technologies capturing market shares.

Exclusive Way to Be Travel Guide

Together, AI, AR and VR are changing the travel industry by making easy bookings, seamless shopping and enriched location experiences. Artificial Intelligence (AI) along with Machine Learning algorithm, Augmented Reality (AR) and Virtual Reality (VR) will dramatically shape the way we search and select our travel destinations. The merger of these technologies will allow hotels, airlines and travel organizers to analyze massive data sets and develop self-learning systems for enhanced customer service.

For example, Virtual Reality and Augmented Reality allows users to see a 360 video or panorama of their holiday location, room amenities, rental car’s look and feel etc. The same way AI can provide recommendation based on the feedbacks and sentiment analysis.

There are big giants who are in the process of making all-inclusive experiences through which customers can put on the headsets, choose whatever product they like, add that to their cart, and buy it – all without taking off the headset, and/or leave their experience/feedback for other buyers.   

Artificial intelligence (AI) has become an important part of our life as it is involved in a lot of the emerging technologies that we are already using while interacting with the world. We are into the era where Artificial intelligence and machine learning algorithms will enable all the above-mentioned features to become increasingly sophisticated and efficient. If you are looking to advance your AR/VR journey with AI, get in touch with us at +1-609-245-0971 or

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