Nowadays, developers, designers and businesses face many complex problems at a whole new level compared to the challenges they have faced in the past few decades due to increasing competition, volatile economy and the constant arrival of technology and innovations.
The methods they have traditionally used to develop or solve problems for new solutions or improved systems are becoming rapidly redundant or outdated as they struggle to adapt to increasing customers’ expectations. Leveraging technology with relevant insights can come to their aid. However, a full-fledged digital transformation is still a challenge for many organizations. The modern frontend and a manual and outdated back office often restrict organizational innovations.
Do you face the same challenges?
Well, if you are on the same train, you need to transition towards new ways of thinking to design better processes, services, solutions, and UI/UX that help you solve complex problems with relevance and fresh insight.
Design Thinking steps in with a new structured and non-linear human-centric approach. You can learn about the basics about Design Thinking for Technology Enterprises here. In this article, we look at the practical approach towards Design Thinking in technology enterprises.
“We can’t solve problems by using the same kind of thinking we used when we created them.” – Albert Einstein
Over the past few years, business leaders have developed several useful tactics such as introducing new features, upgraded versions of the same products, the complete transformation of an old product, etc.
One of the best examples is Samsung, who conquered the Smartphone market by introducing new features in their existing phones when Nokia, the then mobile phone manufacturer giant failed to do the same.
At the same time, there were an array of other products that Samsung has kept acquiring throughout and kept revamping by changing features and retargeted all the segments in an existing market by simply introducing them as new products.
That pretty much what Design Thinking will help your organization accomplish. It is a fresh approach that lets you organize your ideas orienting to extraordinary improvements.
To develop a successful and innovative process at your enterprise you must deliver three things:
- Exclusive Solutions – Including user-driven value in your solutions by understanding customer perception through empathy which will bring various voices into the development also known to improve solutions. For instance, when introducing its S4 Flagship Samsung used a differentiation strategy both physical and non-physical to attract its prime customer base ranging from the middle to upper classes. The colors, software and the front camera quality and precision reflected the same approach.
- Reduce Risks and Costs – Manage trade-offs that dilute focus and resources by building a portfolio of options. You must be willing to let go of the bad ideas (arguably Riskier) and adapt innovative ideas (Incremental). Samsung has its manufacturing plants in South Korea, India and China – low cost countries which help in reducing costs and increasing profit margin.
- Employee Endorsement – Involve employees in the process of generating ideas but make sure that different perspectives don’t lead to chaos and incoherence. Build a stable environment, which drives variation and efficiency within the organization and opens new footpaths to success.
How Design Thinking works in business processes and operations
The core focus of Design Thinking is a Human-Centric approach to innovation that includes customer emotions and empathy, the potential of technologies and most importantly, the necessity for successful solutions.
It develops superior customer experiences using an executable prototype.
In order to reach the desired prototype, the organization ultimately builds end-to-end processes serving a specific business outcome, which addresses relevant problems with simple yet effective solutions.
The center of this design-centric culture will always remain the “Customer”. In order to reach the solution that your customers will absolutely swear by, design thinking will convey a set of principles to all the people involved in the ideation process as part of the solution.
Here are some principles to make a remarkable customer journey with Design Thinking
Focus on users’ experiences (The emotional ones)
To focus on users’ experiences, you need to empower your team to observe customers’ behavior and draw your customers’ expectations and their choices.
Some requirements might be tremendously difficult to express in quantitative language, but when defined in an emotional language using words that denote or stimulate emotions that relate with the experience to describe the solution.
When Samsung used the tagline ‘Life Companion’ for the S4 Flagship, it made a breakthrough in publicly acknowledging the integration of the smartphone way of life in the mainstream.
Make models to observe complex problems
With Design Thinking, you need to identify how a customer experiences your product or service. This needs a physical model (Design Artifact) to identify, define and communicate.
These models can be in the form of primary diagrams and/or sketches or in some cases it can be done as spreadsheets, specifications and other documents that can describe the traditional organizational environment.
They should add a valuable addition to the exploration of complexity that allows non-linear thought when attempting non-linear problems.
Use prototypes to discover potential solutions
We usually see prototypes of new ideas, products and services getting scattered in the offices and meeting rooms. Prototypes help you explore the solution whereas customer-journey-maps explore the problem-space. Prototypes can be digital, physical or diagrammatic but in all cases, they lead to precisely communicate the ideas. When you display rough prototypes that will provide unexpected values for exploration and experimentation over traditional rule-following, it leads you to discover potential solutions.
Display thoughtful restraint
Many organization-built products based on an emotional-value-proposition often appear more complicated than their competitor’s offerings. This limitation grows out of the lack of thoughtful decisions about the key features of the product, what it should do and should not do.
The solution is pretty simple – remove unnecessary features and offer a clear, simple user experience that is developed using the latest technologies but provides outstanding functions to the users. After that, you just need to continue adding new features until no possible requirement is left unfulfilled.
At Cygnet Infotech we leverage the Design Thinking approach in product engineering. Read this article to understand the practical application of Design Thinking: A Human-Centered Approach for Product Engineering to evaluate and execute the crucial projects.
This is how Cygnet can help you create innovative solutions with speed and 100% agility that can be transformed into insights to build exclusive solutions and prepare you with solutions that are ready for real-world execution and growth. Get in touch with experts at Cygnet today at +1-609-245-0971 or firstname.lastname@example.org.